TRANSUM - The Strategic Art of Creating Names
Name development is a strategic art form firmly rooted in and extracted from your organization's brand strategies and business objectives. Successful names are derived from the integral aspects of your strategies and positioning....and are not created in vacuum.
This philosophy accelerates the creative process for Hank Fisher, Transum's founder, and it fosters a dynamic flow of one of a kind naming solutions that add distance and distinctive differentiation between you and your competitors -- and enables your brand to establish a proprietary niche for itself.
Name creation requires innovative thinking.
Name creation requires imagination.
Name creation requires a comprehensive understanding of the trademarking process.
And just like a great masterpiece –– name creation is an art form and it is what Transum does best.
