Transum Strategic Brand Development
303. 763. 8042 hank@transumdenver.com
SEMINAL EXIGENCY
May 7, 2014
The first thing that came to your mind when you saw the title of this article? Don’t overthink your response. Times up.

Just a hunch, but you might have thought SEMINAL EXIGENCY was either….

1.) A male reproductive system condition associated with diminished testosterone levels advertised on sports talk radio that can be treated by a pharma product like AndroGel, Cialis or Viagra; 2.) The title of an avant-garde European movie being screened at this year’s Denver Film Festival; 3.) Reminiscent of a tongue-in-cheek comedy sketch written by a 20th Century word alchemist / humorist such as George Carlin, Norm Crosby, or Dr. Irwin Corey?;
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THE GREAT NAME GIVEAWAY
April 18, 2014
It’s been said that great brand names come along at just the right time. I don’t disagree. Conversely, it’s also been said (not really---I just made this up]) that great times come along with just the right brand name.

Hence, “Miller Time”, the “Paleozoic Era”, “The Good Old Days’, “The Lost Generation”, and “Y2K” as a few weak examples. Read More...
DON'T BE AN INCOMPITRON
April 7, 2014
Boiled down to basics, keeping my clients out of court is at the top of my priority list, even a notch above innovation, as I help them resolve certain corporate identity or brand-related issues. Avoiding having any client stumble into harm’s way is my primary directive. Read More...
SELLING HOT DOGS
March 21, 2014
Branding. Why Bother?

A BRAND IS THE SUM TOTAL OF EVERY KEY ELEMENT AND REASON FOR EXISTING IN THE FIRST PLACE and IS THE EMOTIONAL CONNECTING POINT THAT THE FOUNDERS & MANAGEMENT & OPERATORS HOPE TO USE AS A CENTRAL THEME AND RALLYING POINT FOR ALL AUDIENCES. The brand is a promise. It is a set of expectations rooted in a fundamental ideology forming the framework for everything connected to the brand. Everything. Read More...
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