TRANSUM - The Strategic Art of Creating Names
Name development is a strategic art form rooted in a thorough understanding of your organization's purpose for existing and your most essential goals.
Name development is not a typical straight line process, nor should it be 'campaign driven' unless a special event is being named and even that can be an iffy proposition, nor can it be conducted successfully in a vacuum.
Each naming solution created by Transum is the result of applying business fundamentals in tandem with highly intuitive creativity focused on your business organization's specific needs and long-range positioning objectives.
This approach accelerates the creative process for Hank Fisher, Transum's founder. It fosters a dynamic flow of one-of-a-kind naming solutions that more often than not have never been used anywhere in the world.
Transum naming solutions add distance and distinctive differentiation between you and your competitors, and this helps enable your brand establish a proprietary niche for itself.
Innovative name creation requires an understanding of what it really takes to operate a business successfully.
Name creation requires the imagination and willingness to explore a myriad of solutions.
Name creation requires a comprehensive understanding of the trademarking process.
And just like a great masterpiece, name creation is an art form. It is what Transum does best!