Healthcare
Indiana University Medical Center / Clarian Health –– Created federally trademarked name, Clarian Health, as part of branding and identification master planning program.
Concentra Medical Centers –– Created federally trademarked name, Concentra Medical Centers, to replace locally-based Clinicare identity for national expansion.
Yale-New Haven Health –– Created federally trademarked name for healthcare services as part of strategic branding master plan.
University of Rochester Medical Center / Strong Memorial Hospital –– Directed development of comprehensive brand master plan for expanding health system.
Centegra Health System / Northern Illinois Medical Center –– Created brand master plan and federally trademarked name, Centegra Health System, for prominent regional health system.
