Transum Strategic Brand Development
since 1993 include:
Consumer Packaged Goods, Manufacturing, Transportation

Admiral Beverage Corp. / Xzude –– Created federally trademarked name, XZUDE, for new line of sports and energy beverages marketed in Western U.S.

Robinson Brick Company –– Conducted evaluation of marketing and branding structure in relation to long-term positioning and communications objectives.

Johns Manville –– Directed brand repositioning program.

InPro, Inc. –– Created federally trademarked name, InPro, for national manufacturing company specializing in carrying cases for hair care products.

Vanguard Airlines –– Directed development of new airline's initial corporate identification system and wrote corporate standards guidelines.

Meritech –– Strategic brand planning and brand architecture for manufacturer of hygiene equipment for food and healthcare industries.

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