Transum Strategic Brand Development
since 1993 include:

Moonpointe — Created name for eating disorder program started in Tennessee in collaboration with Ai Pono (Hawaii] that was designed for national expansion.

Clarian Health — Created federally trademarked name, Clarian Health, as part of branding and identification master planning program developed at the Indiana University Medical Center.

Ai Pono — Brand and communications consulting services for the nation's first IOP [Intensive Outpatient Program] for the specialized treatment of disordered eating. Located in Hawaii.

Concentra Medical Centers / Concentra Urgent Care — Created federally trademarked name, Concentra Medical Centers, to replace the Clinicare identity for national expansion.

Yale-New Haven Health — Created federally trademarked name for healthcare services as part of strategic branding master plan.

University of Rochester Medical Center / Strong Memorial Hospital — Directed development of comprehensive brand master plan for expanding health system.

Centegra Health System / Northern Illinois Medical Center — Created brand master plan and federally trademarked name, Centegra Health System, for prominent regional health system.

Inova Health System — Created name and brand master plan for healthcare system in Northern Virginia while employed at another consulting firm.

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