Page Digital, a technology company specializing in e-commerce and catalog solutions for the retail industry, needed to name a new software solution for transaction management, CRM and logistics.
Transum created the federally trademarked name, SYNARO, following a comprehensive discovery process. SYNARO is rooted in 'synthesizing and synergizing commerce' and the word 'arrow' to convey the power and progressive direction of the company's new offering.
SYNARO quickly became a brand marketing calling card for Page Digital and was marketed internationally as a premier solution for order management and customer relationship management [CRM]. The name is now utilized by a California-based company that describes SYNARO as "....a proven multi-channel software solution for retailers, cataloguers, wholesalers, distributors, manufacturers and more!..."