Objectivity
Page Digital, a technology company specializing in e-commerce and catalog solutions for the retail industry, needed to name a new software solution for transaction management, CRM and logistics.
Innovation
Transum created the federally trademarked name, SYNARO, following a comprehensive discovery process. SYNARO is rooted in 'synthesizing and synergizing commerce' and the word 'arrow' to convey the power and progressive direction of the company's new offering.
Results
SYNARO quickly became a brand marketing calling card for Page Digital and was marketed internationally as a premier solution for order management and customer relationship management [CRM]. The name is now utilized by a California-based company that describes SYNARO as "....a proven multi-channel software solution for retailers, cataloguers, wholesalers, distributors, manufacturers and more!..."
