Objectivity
Faced with the challenges of introducing its first proprietary product into the interactive voice technology marketplace, Gold Systems, Inc. retained Transum to develop a name and initial branding strategies for the new product offering.
Innovation
Transum createdthe federally trademarked solution, VONETIX, to convey "Voice Network Integration" and to help Gold Systems in its efforts to develop a more visible presence in the national and international telecommunications marketplace.
Results
Gold Systems has set the stage for future development of other branded products and services through the unique, distinctive, and memorable VONETIX brand identity that is now marketed internationally as an integrated part of Avaya products.
