Objectivity
Faced with the challenges of introducing its first proprietary product into the interactive voice technology marketplace, Gold Systems, Inc. retained Transum to develop a name and initial branding strategies for the new product offering.
Innovation
Transum created the federally trademarked solution, VONETIX, to convey "Voice Network Integration" and to help Gold Systems in its efforts to develop a more visible presence in the national and international telecommunications marketplace.
Results
From the day of the initial launch of VONETIX, Gold Systems set the stage for future development of several branded products and services under the unique, distinctive, and memorable VONETIX brand identity that was successfully marketed internationally for nearly fifteen years.
