Objectivity
Admiral Beverage Corporation, one of the nation's most highly regarded beverage bottlers and distributors, needed to name a new beverage product targeting the sports and energy drink category.
Innovation
Transum created the federally trademarked brand name, XZUDE, to convey an upbeat and contemporary brand image of fitness, health consciousness, and energy to recreational and competitive athletes of all ages and cultures.
Results
Launched in multiple western states in mid-2005, XZUDE achieved excellent first year sales and recognition at the consumer level, as well as generating strong awareness within the grocery and convenience store industry. The XZUDE brand name has been successfully positioned as the brand umbrella for a national line of sports and energy drinks.
